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Beer of the Week: The Samuel Adams IPA Hopology Variety Pack

Beer of the Week: The Samuel Adams IPA Hopology Variety Pack



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Each week, The Daily Meal shares a craft beer for the week. This week we're going all hops, with new offerings from Samuel Adams

By "beer of the week," we clearly meant "beers of the week," thanks to the new Samuel Adams IPA Hopolgy Variety Pack. While we're noted fans of the IPA brews, what made the Hopology pack an interesting batch to try was the sheer, well, variety of the pack. While you'll find your standard hoppy characteristics in the Hopology pack, you'll find some surprises there, too.

The beers included in the Samuel Adams IPA Hopology Variety Pack: the White Water IPA (a white IPA), the Samuel Adams Grumpy Monk (a Belgian IPA), Samuel Adams Latitude 48 IPA (a straight IPA), Samuel Adams Tasman Red (a red IPA), the Samuel Adams Dark Depths (a Baltic IPA), and the Samuel Adams Third Voyage (a double IPA). And with it, we tried the newest spring offerings from Samuel Adams, the Double Agent IPL (an India Pale Lager), and the Samuel Adams White Lantern (a white ale).

So what were the hits and misses of the pack? The Grumpy Monk and the Latitude 48 were the immediate hits with our staffers. The Grumpy Monk (which is available exclusively in the Hopology pack) was the most drinkable of the bunch; for the IPA haters in the bunch, it was easily the favorite. One said it made her crave a hot dog with mustard -- we assume it was because of the combination of a citrusy hop character combined wth the spice and fruit from the Belgian ale yeast. As Belgian ales are easy to drink, it would make sense that the Grumpy Monk was the IPA favorite. But the Latitude 48 IPA was a favorite with everyone, especially the opinionated IPA fans. It hit the right notes of bitter (thanks to five different hops) but still went down easily; it was a bitter beer that left your mouth dry -- in the right way. In one staffer's words, it was the beer that you would crave after mowing lawns and sweating in the sun all day -- a refreshing beer that wasn't a typical Bud Light. We'll take it, minus the mowing lawns.

The other favorite was one not found in the Hopology pack, the Double Agent IPL. It certainly wouldn't fit your typical craving for an IPA, but that doesn't mean it didn't hit the hops spot. It was easy to drink, much like a traditional Samuel Adams lager, but with spicy and citrus notes from the West Coast hops.

The others? The Whitewater IPA didn't stand out much compared to the Grumpy Monk and the Latitude 48 IPA, but it certainly wasn't a bad brew, either. And it certainly fared better than the tasman Red, the Dark Depths, and the Third Voyage Double IPA. the Third Voyage brew was just a bit too earthy for our taste, and the Tasman Red and the Dark Depths were just ... bizarre. A Baltic porter is certainly not the first beer style we'd reimagine as an IPA, and while a red IPA isn't that uncommon (take Saranac Red IPA or the Green Flash Hop Head Red), it was the roasted malts and coffee flavors that threw us off the Red. And the one we'd definitely skip? The White Lantern. We don't hate white ales, but the added coriander and wheat malt threw us.

The Hopology Pack may be a mixed bag, but we'd certainly pick one up for the Grumpy Monk additions alone. The newest venture into hops territory by Samuel Adams may be slightly bittersweet, but we're certainly interested in trying more IPAs from the craft brewer.


Samuel Adams Pack of Rebels

I remember a time when you couldn’t use Sam Adams and IPA in the same sentence. For the longest time, the line-up of brews from the Boston Beer Company did not include a signature IPA. As a long-time fan of the brewery and their flagship brew, Sam Adams Boston Lager, I always wondered why a brewery of their caliber didn’t produce a high-quality IPA, the most popular beer style in America. All that changed in 2014, with the introduction of Rebel IPA.

Now there’s a whole family of Rebel IPAs, which you can enjoy in the Samuel Adams Pack of Rebels cans, “a year-round variety pack created for any west coast IPA hop head.”

  • Rebel IPA, a West Coast-style IPA brewed with Cascade, Centennial, Simcoe, and Chinook hops, plus several experimental hop varieties (6.5 %, 45 IBU)
  • Rebel Cascade IPA, this limited release brew is only available in the Rebel Variety Pack. It spotlights Cascade hops, “the signature hop found in American Pale Ales and IPAs early on in the Craft movement” (7.3%, 76 IBU)
  • Rebel Grapefruit IPA, “brewed with real grapefruit for a big punch of citrus that amplifies the tropical fruit and citrus notes of one of the Sam Adams brewers’ favorite West Coast hops, Mosaic.” (6.3%, 52 IBU)
  • Rebel Rouser IPA, a bold and piney Double IPA featuring Bravo and Galaxy hops (8.4%, 85 IBU)

The Boston Beer Company didn’t stop there. One of the newer additions to the Rebel family is Rebel Juiced IPA. This Tropical IPA is “swirling with ripe aromas of mango and tropical fruits…jam-packed with juicy, citrusy hops and mango juice. It’s as if we took fresh hops and mangos and put them in a juicer.” (6.2%, 55 IBU)

Favorite Beer: Well, the Rebel Juiced IPA isn’t part of the mixed 12-pack, but of the Rebel beers I sampled, this Tropical IPA is my favorite. Rebel Grapefruit IPA was a close second, as I’m really on a citrus and tropical fruit IPA kick right now.

And oh by the way: Some time back, I filled my beer fridge with Rebels in the bottle…

…including the Rebel Rider IPA, a since-discontinued Session IPA (4.5%).

Where I found it: At the new Total Wine in Arlington, Virginia.


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Beer Spotlight: A Rebel Reborn: Samuel Adams Flagship IPA Evolves

BOSTON, Jan. 19, 2017 /PRNewswire/ -- For the first time, the brewers at Sam Adams have completely reformulated a popular flagship beer: Rebel IPA. After more than four years, the brewers undertook what they called "Project Lupulus," an experiment that takes advantage of hops that were not readily available or have been newly cultivated since Rebel IPA first launched in 2014. As part of this project, the brewers collaborated, starting in 2013, with a hop breeder in Yakima Valley, WA to create a new hop variety proprietary and exclusive to Sam Adams called HBC 566. After months of experimenting with dozens of trial batches at the Boston Brewery, the brewers are now ready to release the new Rebel IPA recipe which is brewed with HBC 566 and another new experimental hop variety for bittering, HBC 682. Rebel IPA now has a more intense juicy, tropical and citrus flavor supported by a leaner body and a crisp, clean finish to optimize the hop character.

About Rebel Reborn
So what changes? Paying homage to the original recipe, Rebel IPA is brewed with a few of the original hop varieties including Cascade, Centennial, Simcoe ® and Chinook . For the 2017 release, the brewers added Mosaic hops, alongside HBC 566, a new hop proprietary to Sam Adams, and HBC 682, a new, experimental bittering hop.

Project Lupulus refers to the scientific name of a hop, Humulus lupulus, and its special lupulin glands which are the fundamental source of flavor, bitterness, and aroma in hops. For Project Lupulus, the brewers looked to optimize the flavor of each hop variety by changing up the blend and ratio of hops for the new Rebel IPA. Ultimately, seven hops were chosen for their unique character, including:

  • HBC 566: A Sam Adams proprietary hop variety, HBC 566 adds a touch of lemon/lime, orange and eucalyptus flavor that can be found with the addition of this exclusive hop variety.
  • HBC 682: Experimental hop HBC 682 is used solely as a bittering hop in Rebel IPA to impart a pleasant bitterness with a strong and earthy aroma
  • Mosaic: New to Rebel IPA, Mosaic hops impart tropical, fruity, and pines notes. In 2011, Sam Adams was one of the first breweries to experiment with Mosaic hops in a collaboration beer with Dogfish Head called SAVOR Flowers
  • Cascade: A leading hop in the new Rebel IPA, Cascade hops impart floral, spicy, citrus, and grapefruit character
  • Simcoe ® : A staple of IPAs, Simcoe hops impart a strong piney character as well as apricot and citrus notes
  • Centennial: Centennial hops are intensely floral with hints of wood and a medium citrus character
  • Chinook : Chinook hops provide a piney character and a light spice note

To dial up the hop impression, the newly reborn Rebel IPA removed caramel malt from the grain bill and now is brewed only with Samuel Adams special two-row malt blend. By removing the caramel malt, Rebel IPA's body is less malty, resulting in a cleaner, brighter IPA with more tropical, citrus, and pine-forward notes.

Founder & Brewer of Samuel Adams, Jim Koch , on Reformulating Rebel IPA:
"This is the first time we've significantly changed the recipe of a flagship beer. As hop varieties evolve, we want to use the new varieties to keep brewing the best beer possible," said Jim Koch . "Like with the original Rebel IPA recipe, this release isn't a palate-scorching hop-bomb. Our goal was to showcase the intricate aromas and flavors of hops, especially with new, experimental hop varieties HBC 566 and HBC 682. Not that long ago, it was a challenge just to find quality, flavorful hops and now, we're developing our own proprietary hop with unparalleled lemony-lime, orange and eucalyptus notes. It's wild to think how far the brewing industry has come and that today, a beer can evolve."

Nano Brewery Manager, Megan Parisi , on Rebel IPA test batches:
"Even before we started brewing Rebel IPA, we were exploring the many varieties of hops and how they affect the flavor of a beer with Project Lupulus," said Brewer Megan Parisi, who manages the nano brewery. "We averaged at least one new test brew in the nano each week since we started tinkering with the Rebel IPA recipe and our new hop varieties. It was awesome being able to brew with a new hop variety that had never been used. After dozens of test batches of single hop brews, various blends, and of course, taste testing, it is a pleasure to finally share our new Rebel IPA recipe with drinkers."

About the Rebel IPA Family
Rebel IPA was the first beer that originated in the Samuel Adams Nano Brewery, the epicenter of experimentation for new beers located within the Boston Brewery. When Samuel Adams launched Rebel in 2014, the brew became the most successful release of a craft beer brand [1] . Now, IPAs are the primary driver of craft volume growth [2] . Since 2014, the Rebel family has expanded to include Rebel Rouser Double IPA, Rebel Grapefruit IPA, and Rebel Juiced IPA.

In January 2017 , Samuel Adams Rebel Juiced IPA, a West Coast IPA infused with mango, will be now available in cans and bottles. At 55 IBUs, the brewers selected the hop varieties based on their tropical aromas and juicy flavors rather than for their bitterness. Zeus hops were used in the kettle and Mosaic and Mandarina hops were used to dry hop. The result is a medium-bodied beer with a slightly veiled golden color that brings a big tropical aroma of guava, passionfruit and mango.

Rebel IPA Availability
Samuel Adams Rebel IPA and Rebel Juiced IPA will be available nationwide in early 2017 on draft, in six-packs for a suggested retail price of $7.99-$9.99 , and both brews will be in the Pack of Rebels variety pack (bottles and cans) which also includes Rebel Grapefruit IPA and Rebel White Citra IPA for a suggested retail price of $14.99-$17.99 . Rebel IPA will be available in 12-packs (bottles and cans) for a suggested retail price of $14.99-$17.99 . Price for each package varies by market. Drinkers should look for new Rebel Reborn packaging hitting shelves in coordination with the release of the new Rebel IPA recipe.

To find where Samuel Adams beers are sold near you, visit www.samueladams.com/find-a-sam .

ABOUT THE BOSTON BEER COMPANY
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager , in recognition of one of our nation's great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager would soon become a catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 60 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the 'extreme beer' movement, where it seeks to challenge drinker's perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and is one of the world's most awarded breweries at international beer competitions. As an independent company, brewing quality beer remains its primary focus. Although Samuel Adams beer is America's leading craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com .

Samuel Adams, Samuel Adams Boston Lager , Samuel Adams Rebel IPA and Boston Lager are registered trademarks of Boston Beer Company.

[1] Off-Premise Sales measured by IRI for the first half of 2015.

[2] Off-Premise Sales measured by IRI for 2016 with analysis by the Brewers Association.


Early history Edit

The Boston Beer Company was founded in 1984 by James "Jim" Koch and Rhonda Kallman. [4] The initial beer offering was Samuel Adams Boston Lager, a 4.8% abv amber or Vienna lager. [5] Koch, the sixth-generation, first-born son to follow in his family's brewing footsteps, brewed his first batch of the beer in his kitchen, using the original family recipe for Louis Koch Lager. [6] At the time, Koch was working at Boston Consulting Group after receiving BA, MBA and JD degrees from Harvard University. While serving in his role as a manufacturing consultant at BCG, Koch developed a business plan for a locally focused beer company. He invested $100,000 of his own money and raised additional funds from investors, family members, and friends including former classmates and BCG colleagues. [1] [4] The company was organized as a limited liability partnership most early investors did not have active roles in the company. [7] However, one early investor, John B. Wing, held a board seat until 2002. [8]

Koch named his beer after the Boston patriot Samuel Adams, who fought for American independence, and who also had inherited a brewing tradition from his father. [9] In March 1985, Koch introduced the beer as Samuel Adams Boston Lager, over Patriot's Day weekend which honors the first battle of the American Revolution and today is more widely known for the running of the Boston Marathon. Six weeks later, Samuel Adams was voted "Best Beer in America" at the Great American Beer Festival, [1] in which 93 national and regional beers competed. The beer was first put on tap at Doyle's Cafe in Jamaica Plain. [10]

Initially, Koch rented excess capacity and brewed the beer at the Pittsburgh Brewing Company, best known for their Iron City brand of beer. As sales increased Koch developed other contract arrangements at various brewing facilities with excess capacity, ranging from Stroh breweries, Portland's original Blitz-Weinhard brewery (shuttered in 1999), Cincinnati's Hudepohl-Schoenling brewery (eventually purchased by the Boston Beer Company in early 1997), and industry giant SABMiller. The Boston Beer Company also has a small R&D brewery located in Boston (Jamaica Plain), Massachusetts, where public tours and beer tastings are offered. The brewery occupies part of the premises of the old Haffenreffer Brewery. [11] [12]

1990s – present Edit

In 1997, Jim Koch returned to his hometown of Cincinnati to purchase the Hudepohl-Schoenling Brewery, where his father apprenticed in the 1940s. This was also an important step the company took to reduce reliance on contract brewing. [13]

The Boston Beer Company went public, selling shares of Class A Common Stock on the New York Stock Exchange, under the ticker symbol, "SAM". These shares, however, have no voting rights, while the company is controlled through its Class B Common Stock, of which Koch owns 100% of the shares. [14]

Boston Beer launched Hardcore Cider in 1997, and Twisted Tea brand in 2000. In 2007, the Boston Beer Company purchased the former F. & M. Schaefer Brewing Company brewery in Breinigsville, Pennsylvania, in the Lehigh Valley. [15] [16] The brewery had been owned by Diageo North America, Inc. and used for the production of Smirnoff Ice malt beverages since 2001. [16] By 2012, Samuel Adams was producing two-thirds of all its beer at the Breinigsville facility, and it has increased brewing capacity there. [16] In 2012 Boston Beer Company launched Angry Orchard hard cider company based in Cincinnati, Ohio. [17]

On May 9, 2019, Boston Beer Company acquired Delaware-based Dogfish Head Brewery for $300 million. [20] As part of the merger, Dogfish Head owner Sam Calagione and his wife, Mariah, became the second biggest non-institutional owners of Boston Beer Company. [21]

Following Jim Koch's great-great grandfather's recipe, Samuel Adams continued to use traditional brewing processes, including decoction mash (a four vessel process) and krausening (a secondary fermentation). Boston Lager is also dry hopped using the Hallertau Mittelfrueh and Tettnang Tettnanger hops. [22]

First brewed in 2014, Samuel Adams Rebel IPA is a West Coast style India Pale Ale. The beer is brewed with five American hops - American Cascade, Simcoe, Chinook, Centennial, and Amarillo. [23] In early 2015, Samuel Adams released Rebel Rouser, a double India Pale Ale, and Rebel Rider, a session India Pale Ale.

Introduced in 2001, Sam Adams Light was the second light beer the company brewed. There was consideration to name the brew "Turtle Adams" after Sam Adams’ pet turtle. The company previously sold Boston Lightship, which was introduced in 1987. [24]

Samuel Adams Barrel Room Collection

These Belgian style beers are left in large wood barrels to age and pick up some of the flavors of the wood. [25] The beers in this collection are American Kriek, New World, Stony Brook Red, Thirteenth Hour and Tetravis. [26]

The company followed this up in 2002 with Utopias at 24% ABV, it was marketed as the strongest commercial beer in the world (a mark that has since been challenged). The company subsequently released new "vintages" of Utopias annually, increasing the alcoholic content to 27% ABV by 2007.

Utopias is made with caramel, Vienna, Moravian and Bavarian smoked malts, and four varieties of noble hops: Hallertauer Mittelfrüh, Tettnanger, Spalter, and Saaz hops. The beer is matured in scotch, cognac and port barrels for the better part of a year. A limited number of bottles are released each year in 2007, only 12,000 bottles were produced, and in 2009, only 9,000 bottles were released. [27] [28] Sold in a ceramic bottle resembling a copper-finished brewing kettle, a single bottle of Utopias cost $100 in 2002, and $150 in 2009.

Because of legal restrictions, Utopias is not offered in the states of Alabama, Georgia, Idaho, New Hampshire, North Carolina, Oregon, South Carolina, Vermont, or West Virginia. [29]

Triple Bock was released in 1994, 1995, and 1997. It has a black, opaque color, no carbonation, and at 17.5% ABV it was the strongest beer brewed at the time it was introduced. [30] Maple syrup was added in the brewing process. Triple Bock was a "forerunner" of later strong beers from Samuel Adams — Millennium (21% ABV released in 1999 only), and Utopias (24–26% ABV first released in 2002).

In addition to year-round offerings, Samuel Adams also has four seasonal offerings. The spring seasonal beers are Cold Snap, a Witbier and Escape Route, a Kölsch. The spring seasonals are sold from January to March. The Summer offerings are available from April through August and include Summer Ale, a wheat ale and Porch Rocker, a radler. The Autumn seasonal beers are available August through October and are Octoberfest, a Marzen and Pumpkin Batch, a saison with pumpkin. The Winter/Holiday seasonal beers are available November through December and are, Winter Lager, a Bock and White Christmas an Ale. [31]

Samuel Adams also offers seasonal variety packs that include a mix of year-round and seasonal offerings. [31] [32]

Samuel Adams began offering ciders in 1995. The company has both year-round and seasonal cider offerings, which since 2012 have been sold under the Angry Orchard brand name. [33]

Beginning in 2001, Boston Beer began to produce Twisted Tea, a 5% abv malt beverage marketed as a "hard iced tea". Its brand portfolio has since grown to include a number of flavored varieties, including a "half and half" variant designed to mimic an Arnold Palmer, and is primarily marketed in the American southeast.

Boston Beer Company launched a line of hard seltzers in 2016 under the brand name Truly Spiked & Sparkling. [34]

Boston Beer operates a number of other sub-brands, including The Traveler Brewing Company (which focuses on shandy variants), Coney Island Brewing Company (purchased from Schmaltz Brewery and brewing a nationally available line of hard sodas in addition to beer exclusive to the New York City market), and also owns the Los Angeles-based Angel City Brewery and the Concrete Beach Brewery in Miami.

In October 2009, the Boston Beer Company announced a two-year project with German brewery Bayerische Staatsbrauerei Weihenstephan to jointly produce a new craft beer named Infinium, to be marketed in both Germany and the U.S. [35] The brewers described the beer, which was sold in corked bottles and had alcohol content of 10.3% abv, as a Champagne-like "crisp pale brew". [36] Approximately 15,000 cases were released in North America in December 2010 at a suggested retail price of $20 per 750 mL bottle, [37] Marketed towards drinkers who would rather toast with beer than Champagne on New Year's Eve, Infinium is described by the brewers as "the first new beer style created under the Reinheitsgebot in over a hundred years". [36] [38]

Samuel Adams Brewing the American Dream Edit

In 2008, Jim Koch created the Brewing the American Dream program. [39] As of 2015, the company has helped more than 4,000 entrepreneurs and together with their lending partner, Accion, made close to 400 loans totaling $400 million. [39]

2008 Hops shortage Edit

In early 2008, amidst a worldwide shortage of hops—a key ingredient in beer—Boston Beer Company agreed to sell 20,000 pounds of its hops, at cost, to craft brewers throughout the United States. The company selected 108 craft brewers to divide the 20,000 pounds they had spare. [40] [41]

Samuel Adams shared their hops again in June 2012. [40]

LongShot American Homebrew Competition Edit

Created in 1996, the Samuel Adams LongShot American Homebrew Competition is an annual competition among amateur homebrewers. Homebrewers submit their brew to a series of judging and taste tests with the chance to see their creation in larger-scale production and sold on store shelves as part of a Samuel Adams mixed 6-pack the following year. [42]

Starting in the 2018 season, Boston Beer Company's Samuel Adams became the official beer of the Boston Red Sox, replacing Budweiser. [43] The eight-year deal will last through the 2025 season and include signage and a Sam roof deck. [43] The agreement also allows Boston Beer to use the Red Sox Logo for marketing purposes, run Red Sox related contests with tickets to games. [44]

Since 1990, the company has produced a seasonal fruit beer labeled "Cranberry Lambic". "Lambic" describes a spontaneously fermented beer generally produced in Brussels or the nearby Pajottenland region, [45] and the Samuel Adams product is not spontaneously fermented, consumers and brewers charged that "Cranberry Lambic" was mislabeled [46] and could cause consumer confusion. Michael Jackson, a leading beer critic, called it "a misleading name". [47] Grant Wood, Senior Brewing Manager at Boston Beer, defended the name, saying, "I wouldn't consider it mislabeling. Whenever I have served the Cranberry Lambic, I have always been really up front about it. Is it a true lambic made in that region in Belgium? No. Does it taste like one? Yes. So it's sort of our homage to the style without the pain and agony of it." [46]

From 2000-2002, the company sponsored a radio show on WNEW in New York called "Opie & Anthony". The hosts created a promotion called "Sex for Sam", in which Opie and Anthony encouraged couples to have sex in notable public places in New York City. On August 15, 2002, a Virginia couple was charged with public lewdness after attempting to have sex in a vestibule at St. Patrick's Cathedral this led to the firing of the radio hosts a week later. [48]

In October 2007, in an incident referred to by The Wall Street Journal as "Sam Adams v. Sam Adams", [49] the Boston Beer Company demanded that control of the domain names "samadamsformayor.com" and "mayorsamadams.com" be turned over to the company. [50] The domains had been purchased by an employee of the Portland, Oregon radio station NewsRadio 1190 KEX for the campaign of Portland mayoral candidate, Sam Adams. In a cease-and-desist letter, [50] the company expressed concern that consumers might confuse the mayoral candidate with their beer. In an interview with the Associated Press the company said it was willing to discuss Adams' use of his name on his Web sites, "probably for the length of the time the election is being held". [51]

In April 2008, the Boston Beer Company issued its first product recall because of potential defects found in certain 12-US-fluid-ounce (350 ml) glass bottles manufactured by a third-party supplier which, at the time, supplied about a quarter of the bottles the Boston Beer Company used. [52] The Boston Beer Company stated that they believed fewer than 1% of bottles from the supplier could contain small pieces of glass and issued a recall for the safety of consumers. There were no reports of injuries. [53] News of the recall led to shares of the company temporarily dropping by more than 3%. [54]

On July 4, 2013, a video commercial for Sam Adams beer was rolled out on the July 4th holiday that created controversy over an omitted phrase. The manufacturer decided to leave out "endowed by their creator" in its invocation of the Declaration of Independence which outraged critics. But Sam Adams said they were just following trade association rules. The company said in a statement: "The Beer Institute Advertising Code says, 'Beer advertising and marketing materials should not include religion or religious themes.' We agree with that and try to adhere to these guidelines." [55]

In 2018, the company pushed for changes to the definition of "craft brewery" in order to accommodate a continuing shift away from beer-only operations toward other brewed products including ciders. [56]

In 2020, for the first time ever the company removed the popular Old Fezziwig ale from their Winter Classics Variety Pack. [57]


A Rebel Reborn: Samuel Adams Flagship IPA Evolves

BOSTON, Jan. 19, 2017 /PRNewswire/ -- For the first time, the brewers at Sam Adams have completely reformulated a popular flagship beer: Rebel IPA. After more than four years, the brewers undertook what they called "Project Lupulus," an experiment that takes advantage of hops that were not readily available or have been newly cultivated since Rebel IPA first launched in 2014. As part of this project, the brewers collaborated, starting in 2013, with a hop breeder in Yakima Valley, WA to create a new hop variety proprietary and exclusive to Sam Adams called HBC 566. After months of experimenting with dozens of trial batches at the Boston Brewery, the brewers are now ready to release the new Rebel IPA recipe which is brewed with HBC 566 and another new experimental hop variety for bittering, HBC 682. Rebel IPA now has a more intense juicy, tropical and citrus flavor supported by a leaner body and a crisp, clean finish to optimize the hop character.

About Rebel Reborn
So what changes? Paying homage to the original recipe, Rebel IPA is brewed with a few of the original hop varieties including Cascade, Centennial, Simcoe ® and Chinook . For the 2017 release, the brewers added Mosaic hops, alongside HBC 566, a new hop proprietary to Sam Adams, and HBC 682, a new, experimental bittering hop.

Project Lupulus refers to the scientific name of a hop, Humulus lupulus, and its special lupulin glands which are the fundamental source of flavor, bitterness, and aroma in hops. For Project Lupulus, the brewers looked to optimize the flavor of each hop variety by changing up the blend and ratio of hops for the new Rebel IPA. Ultimately, seven hops were chosen for their unique character, including:

  • HBC 566: A Sam Adams proprietary hop variety, HBC 566 adds a touch of lemon/lime, orange and eucalyptus flavor that can be found with the addition of this exclusive hop variety.
  • HBC 682: Experimental hop HBC 682 is used solely as a bittering hop in Rebel IPA to impart a pleasant bitterness with a strong and earthy aroma
  • Mosaic: New to Rebel IPA, Mosaic hops impart tropical, fruity, and pines notes. In 2011, Sam Adams was one of the first breweries to experiment with Mosaic hops in a collaboration beer with Dogfish Head called SAVOR Flowers
  • Cascade: A leading hop in the new Rebel IPA, Cascade hops impart floral, spicy, citrus, and grapefruit character
  • Simcoe ® : A staple of IPAs, Simcoe hops impart a strong piney character as well as apricot and citrus notes
  • Centennial: Centennial hops are intensely floral with hints of wood and a medium citrus character
  • Chinook : Chinook hops provide a piney character and a light spice note

To dial up the hop impression, the newly reborn Rebel IPA removed caramel malt from the grain bill and now is brewed only with Samuel Adams special two-row malt blend. By removing the caramel malt, Rebel IPA's body is less malty, resulting in a cleaner, brighter IPA with more tropical, citrus, and pine-forward notes.

Founder & Brewer of Samuel Adams, Jim Koch , on Reformulating Rebel IPA:
"This is the first time we've significantly changed the recipe of a flagship beer. As hop varieties evolve, we want to use the new varieties to keep brewing the best beer possible," said Jim Koch . "Like with the original Rebel IPA recipe, this release isn't a palate-scorching hop-bomb. Our goal was to showcase the intricate aromas and flavors of hops, especially with new, experimental hop varieties HBC 566 and HBC 682. Not that long ago, it was a challenge just to find quality, flavorful hops and now, we're developing our own proprietary hop with unparalleled lemony-lime, orange and eucalyptus notes. It's wild to think how far the brewing industry has come and that today, a beer can evolve."

Nano Brewery Manager, Megan Parisi , on Rebel IPA test batches:
"Even before we started brewing Rebel IPA, we were exploring the many varieties of hops and how they affect the flavor of a beer with Project Lupulus," said Brewer Megan Parisi, who manages the nano brewery. "We averaged at least one new test brew in the nano each week since we started tinkering with the Rebel IPA recipe and our new hop varieties. It was awesome being able to brew with a new hop variety that had never been used. After dozens of test batches of single hop brews, various blends, and of course, taste testing, it is a pleasure to finally share our new Rebel IPA recipe with drinkers."

About the Rebel IPA Family
Rebel IPA was the first beer that originated in the Samuel Adams Nano Brewery, the epicenter of experimentation for new beers located within the Boston Brewery. When Samuel Adams launched Rebel in 2014, the brew became the most successful release of a craft beer brand [1] . Now, IPAs are the primary driver of craft volume growth [2] . Since 2014, the Rebel family has expanded to include Rebel Rouser Double IPA, Rebel Grapefruit IPA, and Rebel Juiced IPA.

In January 2017 , Samuel Adams Rebel Juiced IPA, a West Coast IPA infused with mango, will be now available in cans and bottles. At 55 IBUs, the brewers selected the hop varieties based on their tropical aromas and juicy flavors rather than for their bitterness. Zeus hops were used in the kettle and Mosaic and Mandarina hops were used to dry hop. The result is a medium-bodied beer with a slightly veiled golden color that brings a big tropical aroma of guava, passionfruit and mango.

Rebel IPA Availability
Samuel Adams Rebel IPA and Rebel Juiced IPA will be available nationwide in early 2017 on draft, in six-packs for a suggested retail price of $7.99-$9.99 , and both brews will be in the Pack of Rebels variety pack (bottles and cans) which also includes Rebel Grapefruit IPA and Rebel White Citra IPA for a suggested retail price of $14.99-$17.99 . Rebel IPA will be available in 12-packs (bottles and cans) for a suggested retail price of $14.99-$17.99 . Price for each package varies by market. Drinkers should look for new Rebel Reborn packaging hitting shelves in coordination with the release of the new Rebel IPA recipe.

To find where Samuel Adams beers are sold near you, visit www.samueladams.com/find-a-sam.

ABOUT THE BOSTON BEER COMPANY
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager , in recognition of one of our nation's great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager would soon become a catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 60 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the 'extreme beer' movement, where it seeks to challenge drinker's perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and is one of the world's most awarded breweries at international beer competitions. As an independent company, brewing quality beer remains its primary focus. Although Samuel Adams beer is America's leading craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com.

Samuel Adams, Samuel Adams Boston Lager , Samuel Adams Rebel IPA and Boston Lager are registered trademarks of Boston Beer Company.

[1] Off-Premise Sales measured by IRI for the first half of 2015.

[2] Off-Premise Sales measured by IRI for 2016 with analysis by the Brewers Association.


Samuel Adams Reformulates Rebel IPA for 2017

Samuel Adams / Boston Beer Company has just sent out this press release, where they share plans of reformulating their successful product Rebel IPA. It would appear that this is an effort to compete against more favorable west coast style IPAs from the likes of Lagunitas, Ballast Point, Firestone Walker and Stone. You will notice that not only are they featuring a new variety of hops, but they are attempting to dial back that heavy malt body that Rebel is known for.

(BOSTON, MA) – For the first time, the brewers at Sam Adams have completely reformulated a popular flagship beer: Rebel IPA. After more than four years, the brewers undertook what they called “Project Lupulus,” an experiment that takes advantage of hops that were not readily available or have been newly cultivated since Rebel IPA first launched in 2014. As part of this project, the brewers collaborated, starting in 2013, with a hop breeder in Yakima Valley, WA to create a new hop variety proprietary and exclusive to Sam Adams called HBC 566. After months of experimenting with dozens of trial batches at the Boston Brewery, the brewers are now ready to release the new Rebel IPA recipe which is brewed with HBC 566 and another new experimental hop variety for bittering, HBC 682. Rebel IPA now has a more intense juicy, tropical and citrus flavor supported by a leaner body and a crisp, clean finish to optimize the hop character.

About Rebel Reborn

So what changes? Paying homage to the original recipe, Rebel IPA is brewed with a few of the original hop varieties including Cascade, Centennial, Simcoe ® and Chinook. For the 2017 release, the brewers added Mosaic hops, alongside HBC 566, a new hop proprietary to Sam Adams, and HBC 682, a new, experimental bittering hop.

Project Lupulus refers to the scientific name of a hop, Humulus lupulus, and its special lupulin glands which are the fundamental source of flavor, bitterness, and aroma in hops. For Project Lupulus, the brewers looked to optimize the flavor of each hop variety by changing up the blend and ratio of hops for the new Rebel IPA. Ultimately, seven hops were chosen for their unique character, including:

  • HBC 566: A Sam Adams proprietary hop variety, HBC 566 adds a touch of lemon/lime, orange and eucalyptus flavor that can be found with the addition of this exclusive hop variety.
  • HBC 682: Experimental hop HBC 682 is used solely as a bittering hop in Rebel IPA to impart a pleasant bitterness with a strong and earthy aroma
  • Mosaic: New to Rebel IPA, Mosaic hops impart tropical, fruity, and pines notes. In 2011, Sam Adams was one of the first breweries to experiment with Mosaic hops in a collaboration beer with Dogfish Head called SAVOR Flowers
  • Cascade: A leading hop in the new Rebel IPA, Cascade hops impart floral, spicy, citrus, and grapefruit character
  • Simcoe ® : A staple of IPAs, Simcoe hops impart a strong piney character as well as apricot and citrus notes
  • Centennial: Centennial hops are intensely floral with hints of wood and a medium citrus character
  • Chinook: Chinook hops provide a piney character and a light spice note

To dial up the hop impression, the newly reborn Rebel IPA removed caramel malt from the grain bill and now is brewed only with Samuel Adams special two-row malt blend. By removing the caramel malt, Rebel IPA’s body is less malty, resulting in a cleaner, brighter IPA with more tropical, citrus, and pine-forward notes.

Founder & Brewer of Samuel Adams, Jim Koch, on Reformulating Rebel IPA:

“This is the first time we’ve significantly changed the recipe of a flagship beer. As hop varieties evolve, we want to use the new varieties to keep brewing the best beer possible,” said Jim Koch. “Like with the original Rebel IPA recipe, this release isn’t a palate-scorching hop-bomb. Our goal was to showcase the intricate aromas and flavors of hops, especially with new, experimental hop varieties HBC 566 and HBC 682. Not that long ago, it was a challenge just to find quality, flavorful hops and now, we’re developing our own proprietary hop with unparalleled lemony-lime, orange and eucalyptus notes. It’s wild to think how far the brewing industry has come and that today, a beer can evolve.”

Nano Brewery Manager, Megan Parisi, on Rebel IPA test batches:

“Even before we started brewing Rebel IPA, we were exploring the many varieties of hops and how they affect the flavor of a beer with Project Lupulus,” said Brewer Megan Parisi, who manages the nano brewery. “We averaged at least one new test brew in the nano each week since we started tinkering with the Rebel IPA recipe and our new hop varieties. It was awesome being able to brew with a new hop variety that had never been used. After dozens of test batches of single hop brews, various blends, and of course, taste testing, it is a pleasure to finally share our new Rebel IPA recipe with drinkers.”

About the Rebel IPA Family

Rebel IPA was the first beer that originated in the Samuel Adams Nano Brewery, the epicenter of experimentation for new beers located within the Boston Brewery. When Samuel Adams launched Rebel in 2014, the brew became the most successful release of a craft beer brand [1]. Now, IPAs are the primary driver of craft volume growth 1 . Since 2014, the Rebel family has expanded to include Rebel Rouser Double IPA, Rebel Grapefruit IPA, and Rebel Juiced IPA.

In January 2017, Samuel Adams Rebel Juiced IPA, a West Coast IPA infused with mango, will be now available in cans and bottles. At 55 IBUs, the brewers selected the hop varieties based on their tropical aromas and juicy flavors rather than for their bitterness. Zeus hops were used in the kettle and Mosaic and Mandarina hops were used to dry hop. The result is a medium-bodied beer with a slightly veiled golden color that brings a big tropical aroma of guava, passionfruit and mango.

Rebel IPA Availability

Samuel Adams Rebel IPA and Rebel Juiced IPA will be available nationwide in early 2017 on draft, in six-packs for a suggested retail price of $7.99-$9.99, and both brews will be in the Pack of Rebels variety pack (bottles and cans) which also includes Rebel Grapefruit IPA and Rebel White Citra IPA for a suggested retail price of $14.99-$17.99. Rebel IPA will be available in 12-packs (bottles and cans) for a suggested retail price of $14.99-$17.99. Price for each package varies by market. Drinkers should look for new Rebel Reborn packaging hitting shelves in coordination with the release of the new Rebel IPA recipe.

To find where Samuel Adams beers are sold near you, visit www.samueladams.com/find-a-sam.

ABOUT THE BOSTON BEER COMPANY

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager, in recognition of one of our nation’s great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager would soon become a catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 60 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the ‘extreme beer’ movement, where it seeks to challenge drinker’s perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and is one of world’s most awarded breweries at international beer competitions. As an independent company, brewing quality beer remains its primary focus. Although Samuel Adams beer is America’s leading craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com.

Samuel Adams, Samuel Adams Boston Lager, Samuel Adams Rebel IPA and Boston Lager are registered trademarks of Boston Beer Company.

[1] Off-Premise Sales measured by IRI for 2016 with analysis by the Brewers Association.


Controversies

Since 1990 the company has produced a seasonal fruit beer labelled "Cranberry Lambic". Because "Lambic" describes a spontaneously fermented beer generally produced in Brussels or the nearby Pajottenland region, [32] and the Samuel Adams product is not spontaneously fermented, consumers and brewers charged that "Cranberry Lambic" is mislabeled [33] and could cause consumer confusion. (Michael Jackson, a leading beer critic, called it "a misleading name". [34] ) Grant Wood, Senior Brewing Manager at Boston Brewing, defended the name, saying, "I wouldn't consider it mislabeling. Whenever I have served the Cranberry Lambic, I have always been really up front about it. Is it a true lambic made in that region in Belgium? No. Does it taste like one? Yes. So it's sort of our homage to the style without the pain and agony of it." [33]

In 2000–2002, the company sponsored a radio promotion called "Sex for Sam", in which WNEW radio hosts Opie and Anthony encouraged couples from various states to have sex in notable public places in New York City. On August 15, 2002, a Virginia couple was charged with public lewdness after attempting to have sex in a vestibule at St. Patrick's Cathedral this led to the firing of the radio hosts a week later.

In October 2007, in an incident referred to by the Wall Street Journal as "Sam Adams v. Sam Adams," [35] the Boston Beer Company demanded that control of the domain names "samadamsformayor.com" and "mayorsamadams.com" be turned over to the company. [36] The domains had been purchased by Portland, Oregon radio station NewsRadio 1190 KEX for the campaign of Portland mayoral candidate, Sam Adams. In a cease-and-desist letter, [36] the company expressed concern that consumers might confuse the mayoral candidate with their beer. In an interview with the Associated Press [37] the company said it was willing to discuss Adams' use of his name on his Web sites, "probably for the length of the time the election is being held."

In April 2008, the Boston Beer Company issued its first recall, because of defects found in certain 12-US-fluid-ounce (350 ml) glass bottles manufactured by a third-party supplier which supplies about a quarter of the bottles the Boston Beer Company uses. The Boston Beer Company stated that they believed fewer than 1% of bottles from the supplier could contain small pieces of glass and issued a recall for the safety of consumers. There were no reports of injuries. [38] News of the recall led to shares of the company dropping by over 3%. [39]

On July 4, 2013, a video commercial for Sam Adams beer was rolled out on the July 4th holiday which created controversy over an omitted phrase. The manufacturer decided to leave out "endowed by their creator" in its invocation of the Declaration of Independence which outraged critics. But Sam Adams said they were just following trade association rules. The company said in a statement: "The Beer Institute Advertising Code says, 'Beer advertising and marketing materials should not include religion or religious themes.' We agree with that and try to adhere to these guidelines." [40]


Boston Beer Company Reformulates Rebel IPA

The Boston Beer Company is known by most as Samuel Adams, which is actually not the name of the brewery. It’s just one of the many beers brewed by the Boston Beer Company. Another beer they brew that has become fairly well known is their Rebel IPA. It’s their flagship IPA and has remained the same since it first launched back in 2014.

Even before Rebel IPA was first launched, Boston Beer Company founder and brewer of Samuel Adams Boston Lager, Jim Koch, launched Project Lupulus. Under this program, Koch was experimenting with hops that were not available when Rebel IPA first launched. They even cultivated their own proprietary hop (HBC 566), partnering with growers in the Yakima Valley, and that hop is exclusive to the Boston Beer Company. Now, Rebel IPA is being reborn with HBC 566 and other new and familiar hop varieties.

Here is the full press release from The Boston Beer Company :

  • HBC 566: A Sam Adams proprietary hop variety, HBC 566 adds a touch of lemon/lime, orange and eucalyptus flavor that can be found with the addition of this exclusive hop variety.
  • HBC 682: Experimental hop HBC 682 is used solely as a bittering hop in Rebel IPA to impart a pleasant bitterness with a strong and earthy aroma
  • Mosaic: New to Rebel IPA, Mosaic hops impart tropical, fruity, and pines notes. In 2011, Sam Adams was one of the first breweries to experiment with Mosaic hops in a collaboration beer with Dogfish Head called SAVOR Flowers
  • Cascade: A leading hop in the new Rebel IPA, Cascade hops impart floral, spicy, citrus, and grapefruit character
  • Simcoe ® : A staple of IPAs, Simcoe hops impart a strong piney character as well as apricot and citrus notes
  • Centennial: Centennial hops are intensely floral with hints of wood and a medium citrus character
  • Chinook: Chinook hops provide a piney character and a light spice note

The newly reborn Rebel IPA is shipping now and, as noted above, will be available on draft, in 6-packs an will also be included in the Rebels Variety Pack, along with Rebel Grapefruit IPA and Rebel White Citra IPA. Be a rebel and pick some up today.


Sam Adams Latitude 48 IPA Deconstructed

The final post of my three-posts-in-three-days review of mixed 12-packs features the Samuel Adams Latitude 48 IPA Deconstructed variety pack, which I found at Magruder’s, my DC beer store.

In his recent column on variety packs, Greg Kitsock calls this 12-pack “a Hops 101 course all by itself.” Indeed!

Sam Adams Latitude 48 IPA is brewed with five different types of hops: Hallertau Mittelfrueh from Germany, East Kent Goldings from England, and Antanum, Simcoe, and Zeus from Washington state. All of the hops are from growing regions close to the 48th parallel north, the “hop belt” of the Northern Hemisphere where the best hops are grown.

For the Deconstructed 12-pack, the Boston Beer Company brewed five single hop beers – each beer uses just one of the hop varieties found in the Latitude 48 IPA.

The set of single hop beers includes:

  • Latitude 48 IPA, the father of the single hop beers is a drinkable IPA that is well-balanced with five different malts.
  • Latitude 48 Hallertau Mittelfrueh IPA, a hopped up version of your basic Sam Adams Boston Lager, brewed with the same hop as the brewery’s flagship beer.
  • Latitude 48 Antanum IPA, these hops contribute a balanced orange peel, piney, and floral flavor and aroma.
  • Latitude 48 Zeus IPA, my favorite of the single hop beers, Zeus hops contribute bitterness and an intense, pungent resinous pine flavor.
  • Latitude 48 Simcoe IPA, these hops contribute a profound bitterness and dramatic grapefruit peel and pine resin notes.
  • Latitude 48 East Kent Goldings IPA, the most mellow of the IPAs is a nice counter to the aggressive hops from the United States.

This was a fun 12-pack to sample over a weekend afternoon – a must-try for the hop head.


Watch the video: Samuel Adams Just The Haze NA Chug and Review (August 2022).